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Want Top Dollar for Your Home? Great Photography is Key!

January 26, 2017

When you are ready to sell, one of the most important ways to get top dollar is to get the most buyers into your home. The best way to do that is through amazing, eye-catching photography. Here are some facts that you should keep in mind. In 2016:

  • 51% of buyers found the home they eventually bought via the internet*

  • 95% of buyers used the internet to search for homes*

  • 89% of buyers found photos to be a very useful website feature*

What is the most important information to glean from these stats? Buyers are much more likely to encounter your home online first and then decide whether it is worth an in-person look. And with so much of our time spent online, our decision making has sped up. People are swiping left and right, discarding information they feel doesn’t pertain to their needs at a faster pace than ever before. If your home isn’t photographed in the right light, at the right angles, and highlighting the right features, you may find that your home is left-behind.
 

Buyers are expecting great photography. Depending on your home, they may even be expecting drone photography, with photos of your home and the surroundings depicting new and unique angles. They may be expecting 3D renderings, video and more. They want to feel like they are touring your home without needing to step foot inside.
 

Here are the top visual elements you should expect from the agent who is listing your property:

  1. Professional HD photography with attention paid to lighting and vignettes. Only a photographer with training in real estate photographer is going to know what buyers are looking for. An artsy, up-close photo of a lamp that isn’t going to stay with the property isn’t helpful. Photography that showcases the functionality and beauty of a room is.

  2. Using as many photographs as allowed in the MLS. All too often I see listings that are not being served well with fewer than ten photos in the MLS. Did you know that our MLS allows for xx photos? An agent worth his or her salt will use as many photos as possible to give potential buyers a clear picture of what your property is all about. 

  3. Accurate and detailed photo labeling. Is this the same bedroom as the last photo? Does this door go out to the patio or back out to the driveway? Although you may have your floorplan memorized, it can be difficult for others to determine the flow of your home without some direction from the labels that are available in our MLS.

Don’t overlook the importance of great photography when it is time to list your home. I would be happy to provide you with samples of what you can expect when you work with me. Please give me a call or text: 206-730-0962 or email: nina.bjornstal@sothebysrealty.com.

*According to the National Association of REALTORS 2016 Profile of Home Buyers and Sellers.

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